https://www.raceandethnicity.org/files/original/d370c2ebe346c617fcde334269bb7472.jpg 17ffe8b289869c677b21f8f7e28a7f92 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hartman Road 2.0 Description An account of the resource The Hartman Road 2.0 Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising & Marketing History at Duke University. The collection is a database of over 27,000 images of outdoor advertising dating from the 1920s through the 1990s. Work must be sought from the Hartman Center at Duke University. Advertisement Gender Gender represented in the advertisement Male Glossary Glossary terms related to item Heteronormative Billboard Poster Life Phase Life phase represented in the advertisement Adult Organization Organization related to item Pepsi Primary Groups Primary groups advertisement is related to European Americans African Americans Primary Time Periods Primary time periods advertisement is related to Cold War Era (1945-1990) Modern Civil Rights Era (1950-1970) Vietnam War Era (1960-1975) Product Product represented in the advertisement Soft Drink Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment African Americans European Americans Whites Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Pepsi...it's got a lot to give. Temporal Coverage Temporal characteristics of the resource. Vietnam War Era (1960-1975) Modern Civil Rights Era (1950-1970) The Cold War Era (1945-1990) 1960s Sixties Date A point or period of time associated with an event in the lifecycle of the resource 1960's Format The file format, physical medium, or dimensions of the resource Billboard Poster Source A related resource from which the described resource is derived Hartman Center for Sales, Advertising & Marketing History, Duke University Subject The topic of the resource Sports Description An account of the resource Three young men (two European American and one African American) in wearing football helmets and pads laughing drinking Pepsis.