5,000 Years of Tradition

Dublin Core

Title

5,000 Years of Tradition

Description

This black and white ad for Freddie Mac shows a Asian American male standing on a busy corner in L.A.'s Chinatown district with a bank, a dragon and other Asian Americans behind him. The text suggests that Freddie Mac was the only mortgage company "sensitive to Asian culture."

Date

1989

Format

Advertisement Item Type Metadata

Citation

“5,000 Years of Tradition,” Race & Ethnicity in Advertising | America in the 20th Century, accessed May 27, 2024, https://www.raceandethnicity.org/items/show/679.