Though AAPIs make up less that 5 percent of the U.S. Population, they account for more than 50% of the 1.2 million American estimated to be living with hepatitis B.  As estimated 1 in 12 AAPIs is living with hepatitis B, yet as many as 2 out of 3 people do not know they are infected.   CDC Know Hepatitis B seeks to increase awareness about this silent epidemic.   The campaign was designed to be accessible, approachable and optimistic to encourage AAPIs to get blood test for hepatitis B, which has social stigma.  IW created a concept which leverages one of the Asian cultural value: Commitment to the family, with the tagline--Loving your family starts caring yourself.  Get tested for hepatitis B.

]]> Poster]]> Chinese America Theater group is one of the highlights of European Americans' excursions on the American President Lines excursion to the "Orient." 

 

]]> Hartman Center for Sales, Advertising & Marketing History, Duke University]]> Drawings]]> Asia]]> The Cold War Era (1945-1990)]]> 1940s]]> Forties]]> Animals]]> Drawing of scene at marble pagoda near Pekin to entice Americans to travel to China via American President Lines.

]]> Hartman Center for Sales, Advertising & Marketing History, Duke University]]> Advertisement]]> South Asia]]> The Cold War Era (1945-1990)]]> Forties]]> 1940s]]> River scene near Kweilin in China and trio of images of European American passengers enjoying cruise on American President Lines.

]]> Hartman Center for Sales, Advertising & Marketing History, Duke University]]> Advertisement]]> East Asia]]> The Cold War Era (1945-1990)]]> Forties]]> 1940s]]> Patriotic]]> Three injured Chinese men in Chungking during the Second-Sino Japanese War.

]]> Hartman Center for Sales, Advertising & Marketing History, Duke University]]> Film - BW]]> Asia]]> Forties]]> World War II (1939-1945)]]> 1940s]]> Images of coins from different nations and caricatures of countries' citizens.

]]> Hartman Center for Sales, Advertising & Marketing History, Duke University]]> Advertisement]]> 1880s]]> Late 19th Century (1880-1899)]]> Images of three coins from three different nations and caricatures of countries' citizens.

]]> Hartman Center for Sales, Advertising & Marketing History, Duke University]]> Advertisement]]> 1880s]]> Late 19th Century (1880-1899)]]> Animals]]> Hartman Center for Sales, Advertising & Marketing History, Duke University]]> Billboard Poster]]> recto: three Chinese (-American?) men dealing with ironing of shirts

]]> Advertisement]]> United States]]> 1870s]]> Uncle Sam presenting Keystone Hayloader to men representing different racial and ethnic groups of the world.

]]> Smithsonian-NMAH]]> Advertisement]]> Global]]> Turn of the 20th Century (1890-1910)]]> Late 19th Century (1880-1899)]]> 1890s]]>  Caucasian man wringing Chinese man's ponytail through wringer.

]]> Smithsonian-NMAH]]> Advertisement]]> 1880s]]> Late 19th Century (1880-1899)]]> Patriotic]]> Woman, wearing American flag and holding a shield with the word Invention printed on it, looks to a seated Chinese man and points in the distance. In the background, Uncle Sam looks on.

]]> Smithsonian-NMAH]]> Advertisement]]> Late 19th Century (1880-1899)]]> 1880s]]>