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                  <text>For over 65 years, the Ad Council has developed hundreds of public service advertising campaigns. Initially formed in 1942 as The War Advertising Council, the organization changed its name to The Advertising Council in 1945 and continued its work during peacetime. The selected campaigns described below are more than memorable -- they have made a measurable difference in our society. From "Loose Lips Sink Ships" in 1942 to "Think Before You Speak" in 2010, these PSAs prove the tremendous impact of public service advertising in America.</text>
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                <text>Iron Eyes Cody sheds a tear about pollution.</text>
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