Native Americans and Advertising

Since the inception of national advertising in the late nineteenth century, advertisers have employed what they interpret as representations of “Indians” to sell goods and services. The representations of Native Americans in the ads examined here contribute to and continue what political scientist Michael Rogin calls “motivated forgetting” by obfuscating the reality of genocide of millions Native American people perpetrated by those living in the “land of the free and home of the brave.” 


Stephanie A.L. Molholt, Community College of Baltimore County